Born in 2011, Blood Concept is an idea of Antonio Zuddas and Giovanni Castelli , both obsessed with scents, both eager to shape undiscovered ideas.
Filled with legends and meanings, blood is soaked with mystery? fascination and respect. It’s the most tested and studied part of human body and it guards a multitude of secrets that reveals our inner and unique way of being.
BLOOD CONCEPT is a private celebration of the vivid and fascinating liquid that flows in our veins. Because blood is actually the river of life.